BigQuery is another Google product that allows to store data especially data from GA4.

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Export Capabilities in GA4

One of the nice benefits of using GA4 is that you can export a copy of all the GA4 data into BigQuery. That means you are no longer restricted to analyze data just within the GA4 which can be limiting.

Use SQL to Pull Insights About Your Site Within BigQuery

Once your site's data is in BigQuery, SQL can be used to pull any data you would like from your data. You are not restricted to use just Explore from GA4 which is very restrictive and sampled. Using SQL, you can pull the exact data you need. For example, you can create a list of all pages visited by users that made a purchase.

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